A Strategy for Crosscultural Evangelism

by Marvin K. Mayers

• Evangelism & Missions

• Publisher: Zondervan Academic (Zondervan)
• Published: 1987

Publisher's Description

Christianity Confronts Culture is a practical guide to effective communications in the cross-cultural setting -- which exists, in fact, when any one person meets another. Dr. Mayers discusses cross-cultural communication by means of four models, each of which approaches the subject in the light of a different discipline: social psychology, sociology, anthropology, and cross-cultural education. The second part of the book presents a series of case studies illustrating each of the four models. Pastors, future pastors, missionaries, Christian educators -- any who find themselves in constant contact with foreign cultures or North American cultures -- will find this book invaluable.