Church Marketing 101
- Church Leadership & Ministry
- Publisher: Baker Books (Baker Publishing Group)
- Published: 2006
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Publisher's Description
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Endorsements (7)
“In his work ChurchMarketing 101 we meet a man passionate about his vision, not a vision for marketing but a vision for so much more. Richard Reising has a heart for the church because he has a heart for the church’s task of reaching others with the gospel of Jesus Christ. Richard does not take a cookie-cutter approach to marketing, but makes every effort to establish a biblical approach as to how to grow a healthy church on its own terms. Such a healthy church will produce healthy people filled with the attractiveness of Christ. This book aims to set each church free from confusion and ineffectiveness, so that each church can achieve the excellence God calls it to and reach as many as possible. It is this vision that fuels Richard Reising’s passion, and it is this passion that makes ChurchMarketing 101 worth reading and implementing.”
Dr. Bill Lawrence
“Richard Reising approaches the subject of church marketing with the brilliance of a businessman and the passion of a pastor. Required reading for every pastor in America.”
“Richard Reising gets the power of a brand! His perspectives on today’s cultural perceptions of the church are extremely insightful. Church leaders need to read this book.”
“Reising converts lofty corporate marketing strategies into simple, Christ-centered and people-focused principles. I can see its role in increasing the effectiveness and connectedness of both church and ministry. Any organization will take away a clearer sense of vision and a greater understanding of how to get there.”
“As a pastor of a 13,000 member church, I can testify that ‘church marketing’ is not an oxymoron. Every church has a reputation in its community. Richard Reising has given us a tremendous advantage by writing how every church can enhance its effectiveness in sharing the claims of Jesus Christ. This book is a must-read for anyone who is committed to reaching their community with the gospel.”
Dr. David Dykes
“Jesus challenged his followers not to marginalize their influence but rather to leverage their light for maximum reach. This is the essence of church and ministry marketing. Richard Reising has done a great service to all who are interested in increasing the influence of the gospel by writing ChurchMarketing 101. He is repelled by marketing based on hype or half-truths. Richard Reising calls us to market the ministry in our stewardship truthfully, biblically, and undergirded by a clear mission. You will finish this book with a clearer head and a hotter heart!”
Dr. David Shibley
“The church is the hope of the world. ChurchMarketing 101 reveals the principles necessary to focus the message of Christ like a laser at targeted groups. Richard Reising has an important message for the church to hear and apply.”
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