Culture Is Our Business
- Publisher: Wipf and Stock
- Published: 2015
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Publisher's Description
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
Endorsements (3)
“Culture Is Our Business represents an essential component of McLuhan's body of work and provides an important contribution to media ecology, cultural studies, and media literacy. As with most of McLuhan's scholarship, its value and relevance has only increased since its initial publication.”
“Here is an interactive playground a la McLuhan that takes you on a hilarious and revealing journey across Western, or better, 'American Civilization.' Reading this book is rediscovering the brave new world of (electric) advertising in its prime; most incisively, it suggests a tactic to escape the enchanting songs of corporate art to fully see the Emperor's new clothes.”
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