Know What You're FOR
A Growth Strategy for Work, An Even Better Strategy for Life
- Work, Money & Leadership
- Publisher: Zondervan
- Published: 2019
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Publisher's Description
Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for? In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it. Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to: Work FOR your current and future customers with a new, effective method Be FOR your team and help your people reach full potential Create a ripple impact by being FOR your community Live and work your best by caring FOR yourself In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.
Endorsements (12)
“Know What You’re FOR Jeff Henderson is a world-class thinker and communicator—whether sharing his perspective from a stage, in a podcast, or now in this great book. I encourage you to think deeply about the insights Jeff shares and make the appropriate application to your organization. When applied well, these ideas will be transformational for you and your team.”
“life and work to be rooted in a purpose beyond yourself. Jeff Henderson brings both inspiration and instruction. Read this book not just for your sake but for the sake of others.”
“Jeff Henderson is the real deal. I have long admired the way he leads, and this book does not disappoint.”
“Leading my organization well is always on my mind. So this well-written and timely resource couldn’t have come at a better time in my life and ministry. Jeff Henderson has encouraged me to not only care for and love well the people I work with, but also to care for myself—the one often forgotten in the shuffle of everyday life and demands. This is the book you’ve been waiting for if you’d like to take your team to places you’ve never been while living a beautiful life in the process. Lysa TerKeurst, #1 New York Times bestselling author and president of Proverbs 31 Ministries One of the lessons I’ve taught Jeff Henderson over the years is, “Don’t get angry; get smart.” That’s what he teaches in his book—the powerful strategy of being FOR people, not against people. It’s one of the ways we can all change the world.”
“When your customers know you are truly for them, they will go all in for you—and bring friends. Know What You’re FOR will position your organization for continual growth by serving people better. Exactly as Jeff says, this isn’t just a good strategy for work; it’s an even better strategy for life.”
“Purpose accelerates the engagement of employees and the performance of the enterprise. This happens not by default but by design. Know What You’re FOR gives you a proven path to demonstrate that you are FOR the people and FOR the success of the enterprise. This is the path of the courageous, humble, high-performance leader.”
“Jeff Henderson’s book is FOR the reader who wants to improve, to learn, and to apply important lessons in life and business. It is full of stories, anecdotes, and examples that are clear, practical, and easy to remember. Whether you’re in a nonprofit or a for-profit, or you just love learning, this is a book with compelling lessons for success.”
“One of our key values at fab’rik is WOW. We want to serve our customers so well that they stop and say, “Wow!” This is easier said than done. It’s why this book is such a helpful, practical system for WOWing your customers, team, and community. As Jeff Henderson points out, when people experience you’re FOR them, they return the favor.”
“You’ve probably realized by now that the old ways don’t work anymore in marketing, customer loyalty, and employee motivation. If you’re wondering what’s next, it’s right here in Jeff Henderson’s book. Not only does he brilliantly share an innovative concept, but he hands you and your company the playbook on how to create a brand-new marketing approach and company culture that will transform the way you relate to your customer, team, and even yourself. If you’re looking for the future of business, this is it.”
“Ten pages into Know What You’re FOR, I was making a list of all of the business and ministry leaders I knew who should read this book. I want every leader to read this book. Jeff Henderson’s insights will give you innovative ideas for your team and those you serve, as well as new, practical skills to turn those ideas into reality.”
“You gotta read this! Jeff Henderson reminds us that winning and excellence—in business and in life—is in direct proportion to how we lift and build up those around us.”
“One of the secrets of great presenters is they are more FOR the audience than they are FOR themselves. This is true for organizations and their customers as well. Jeff Henderson presents a practical practical approach of how to grow our businesses by improving the lives of the people around us. As he points out, doing good in today’s world is good for business.”
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