Selling Jesus
What's Wrong with Marketing the Church
- Church Leadership & Ministry
- Publisher: Wipf and Stock
- Published: 2009
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Publisher's Description
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Endorsements (1)
“Douglas Webster's hard hitting, straight-talking book cuts through the hype and questionable theology of popular church marketing techniques, 'user-friendly' churches and successful pastors. He reminds us that evangelism is more than success, numbers, popularity. It is winning people to Christ and his discipleship.”
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