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Cover of Start with Your People

Start with Your People

The Daily Decision that Changes Everything

  • Work, Money & Leadership
  • Christian Living
  • Publisher: Zondervan
  • Published: 2019

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Publisher's Description

For all who want to build a life that abounds with connection, friendship, purpose, and meaningful success, Brian Dixon presents a simple yet profound mantra: Start with Your People. It can be easy to become task-oriented, focusing on the goals ahead of us and checking off our to-do lists rather than focusing on the people in our lives. Entrepreneur and business coach Brian Dixon knows firsthand, and after one too many burned bridges and failed projects, he set out to discover the secret to living a life that matters and finding work you love. In Start with Your People, Brian shares principles, tips, and personal stories to help you maximize the most important resource to succeed in both life and calling: relationships. Join Brian on a journey to discover the people-first mindset that changes everything, including: Why your family actually helps you succeed, and how to see your kids as a legacy instead of a liability The fastest, safest way to deal with the difficult people in your life A 10-step method to create your own personal mission statement The #1 key to unlocking a powerful network Plus, you get 11 powerful mindset hacks including Brian's life-changing morning practice Perfect for anyone looking to better live their purpose--whether a business executive, employee, stay-at-home mom, college graduate, entrepreneur, pastor, etc.--and lean into your home team as you move forward with clarity and confidence. Brian says, "When we really get down to it, our main legacy will be the investment we made in people." What's yours?


Endorsements (14)

“Few people I know care for others better than Brian Dixon. In his book Start with Your People, he demonstrates how and why what matters most in life is the “who.” Whether you’re an employee or an entrepreneur, Brian will show you the path to putting people first and why it just might be the best way to do business.”

Jeff Goins

“Most people are obsessed with business growth. But Brian teaches how to focus on serving souls because in doing so you’ll grow more than you can imagine! And fast. A must-read for anyone looking to make a lasting impact and live an abundant, meaningful life.”

Susie Moore

“likely person to write this book, I laughed out loud, because he’s right. But as a writer, I understand we don’t often write about what comes easy. We write about the things we’ve had to struggle through, fight for, and learn the hard way. Over the last few years, I’ve had a front row seat to watch as Brian has pivoted from being project centric to people centric. With business savvy and a heart for helping people, his wisdom is hard-won, and it’s an honor to call him a friend.”

Emily P. Freeman

“Business even twenty-five years ago required face-to-face contact. We met, had lunch, discussed family, and then conducted business. But now we have the technology to replace all that time-consuming personal contact. We look for the transaction before the relationship. We all want to “scale” and grow. Sears and Marshall Field’s grew because of their attention to employees and customers and then disappeared into oblivion oblivion because their successful growth no longer allowed that personal service. Brian is a master of the technology of modern business. I trust him totally to create and manage the tools of my business. But he also understands the need to Start with Your People. This book gently reminds us to not forget the heart of our businesses even if our heads can open the door to impersonal growth.”

Dan Miller

“Brian Dixon is one of the most generous, consistent, and reliable humans I know. He has a passion for helping entrepreneurs flourish, thrive, and succeed. Whatever he’s writing, read it. Your life and business will be all the better for it. JEVONNAH “LADY J” ELLISON, author and high performance coach In business you need three things to be successful: product, process, and people. And by far, people are most important. In Start with Your People Brian Dixon shows you how to put people first and in the process build a business filled with profit and purpose.”

Ryan Levesque

“Brian has figured out the key to any successful business. It isn’t complicated; it always starts with people. Focusing on people. Loving on people. Serving people. This is the secret sauce of any successful business, and I love how Brian simplifies this so well in this book!”

Jennifer Allwood

“Everyone tries to check off lists and get things done on their way to success, but Brian Dixon knows something that few have figured out: it’s all about people. This book will show you how the best ideas are brought to life through relationships.”

Ben Arment

“For years I’ve believed true leaders don’t just solve problems. They also sit with people’s pain. Brian Dixon’s wonderful new book, Start with Your People, gives us actionable steps to go further and faster through the power of an engaged team.”

Kary Oberbrunner

“Whether you are an employee or an entrepreneur, people are the key to a successful business. But the question is, “How do I run a business that puts people first?” That’s why I love this book from Brian Dixon. He’ll show you a path to purpose and profit—by putting people first!”

Chandler Bolt

“Finally, a user manual for the people in your life! In Start with Your People, Brian Dixon offers a unique look into how to partner with people to accomplish your wildest dreams. People don’t want to feel used; they want to feel appreciated. After reading this book, you’ll have a newfound clarity of purpose, a plan for daily practice, and a clear path to profit.”

Jonathan Milligan

“Loving people and allowing your business to love people, to serve people, is life changing. It is life changing for your customers as they are able to see transformation happen in their lives with your products, and it is life changing for you as the business owner. It all comes down to your people. Start by finding your peeps! Brian is a genius at connecting people and helping businesses grow their impact and income. This book is a must-read!”

Rachel Miller

“If you’ve struggled to get your business off the ground, you’re about to learn that everything changes when you shift your focus away from yourself and onto how you can serve those in your community. In Start with Your People, Brian will show you a path to purpose and profit.”

Cliff Ravenscraft

“One of the most useful business books I’ve read in a long time. Brian nails it—the decision that changes everything is to start with your people. The ten characteristics Brian shares on page 72 should be required reading for all business people—and that’s just one page in this amazing book. Buy it, read it, but, most importantly, act on it!”

Ray Edwards

“For several years I’ve seen firsthand—and been amazed at—Brian’s daily dedication and drive for others to succeed. This book is filled with how-tos for success and progress with family, friends, people, career, business, and life. It’s straight-to-the-point and practical, with advice and take-aways on every page. Our efforts at progress impact everyone around us, and this book helps us impact them well and with purpose.”

Gary Morland

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