The Come Back Effect
- Church Leadership & Ministry
- Work, Money & Leadership
- Publisher: Baker Books (Baker Publishing Group)
- Published: 2018
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Publisher's Description
The key to growth as a church, youth ministry, or a business is getting first-time guests to come back. And as any good manager of a hotel, a store, a restaurant, or an attraction knows, the key to getting guests to come back is not actually the rooms or the product or the food itself; it's how guests feel when they're there. It's about hospitality. No matter how much effort and time we spend on excellence--stirring worship time, inspiring sermons, a good coffee blend in the foyer--what our guests really want when they come to our churches is to feel welcome, comfortable, and understood. Written by a church consultant and a hospitality expert, The Come Back Effect shows church, ministry, and even business leaders the secret to helping a first-time guest return again and again. Through an engaging, story-driven approach, they explain how service and hospitality are two different things, show how Jesus practiced hospitality, and invite leaders to develop and implement changes that lead to repeat visits and, eventually, to sustained growth.
Endorsements (7)
“It’s easy to be become disconnected from what it’s like to be a guest. Jason and Jonathan have written an inspiring and helpful book that puts us back in the shoes of our guests and reminds us what matters most. This book is not just for your greeters; it will empower your entire team to create a dynamic weekend experience at church. I will be referencing and recommending this book often.”
“How do we take the best knowledge from companies like hotels and restaurants and bring that excellence to the church? I’m excited to see this conversation in the church. Jason and Jonathan give us the tools to create loving, welcoming environments that draw people to the love of Christ.”
“Truett Cathy taught me, ‘Hospitality is cheap, but it pays great dividends.’ Creating a culture of hospitality is vital for our restaurants and any team that wants to fulfill its purpose. Jason and Jonathan provide a powerful guide to help you create a culture! My hope is this book impacts you at a heart level, where it affects how you serve not only on Sunday but every day!”
“Service comes from a manual; hospitality comes from the heart. In The Come Back Effect, Jason and Jonathan unpack how gracious hospitality and generosity of spirit will lead to a powerful, lasting relationship between people and your church or business.”
“The environment we create for our guests, team members, and regular attendees speaks to the focus and heart of the organization. Jason and Jonathan clearly articulate, in a practical manner, a framework that ensures everything communicates a loving embrace for all who open the doors.”
“Every single person in ministry needs to read The Come Back Effect. Whether your ministry is already bringing people back in droves or you have a long way to go, this book will help you go farther faster. Read this book—and watch your ministry go to the next level.”
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